This led many creators to stop creating new content which they were not already contractually obligated to create. In December 2022, it was reported that a cosmetic surgery procedure known as buccal fat removal was going viral on the platform. TikTok has banned the advertising of cosmetic surgeries on the platform but cosmetic surgeons are still able to reach large audiences using unpaid photo and video posts. In April 2022, NBC News reported that surgeons were giving influencers on the platform discounted or free cosmetic surgeries in order to advertise the procedures to their audiences. By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. Realistic videos about how differently pieces of garment fit on a model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle.
- Daily hours of entertainment screen media (Social Medias) may displace healthy behaviors such as socializing face to face, chores, hobbies, homework, family meals time, exercise, and sufficient sleep.
- The article published stats about the most popular plastic surgeons on TikTok up to February 2021 and at the time, five different plastic surgeons had surpassed 1 million followers on the platform.
- The procedure involves surgically removing fat from the cheeks in order to give the face a slimmer and more chiseled appearance.
- The growth of popularity and access to TikTok has contributed to a growth in popularity of digital feminist movements and discourse originating from the platform.
- Realistic videos about how differently pieces of garment fit on a model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle.
LIMITED TIME
In response to the allegations, the company noted that they were committed to allowing employees “support and flexibility”. Another employee noted that working at the company caused her to seek marriage therapy and lose an unhealthy amount of weight. One female worker complained that the company did not allow her adequate time to change her feminine hygiene product because of back-to-back meetings. The company has a stated policy of working from 10 AM to 7 PM five days per week (63 hours per week), but employees noted that it was encouraged for employees to work after hours. In November 2022, Australia’s medical regulatory agency, the Therapeutic Goods Administration (TGA) reported that there was a global shortage of the diabetes medication Ozempic.
Restrictions and bans
They have also labeled a potential ban on the app an assault on freedom of speech, including Republican congressmen Rand Paul and Thomas Massie. State bans only affect government employees and do not prohibit civilians from having or using the app on their personal devices. On 30 December 2022, President Joe Biden signed the No TikTok on Government Devices Act, prohibiting the use of the app on devices owned by the federal government, with some exceptions. Recruiters had been using the app to help fill quotas, and some continue to maintain a level of engagement through their personal accounts. On 6 November 2024, Canada ordered TikTok to shut down its offices and subsidiary company (TikTok Technology Canada, Inc.) in the country due to national security concerns, but access to the app was not banned. On 7 March 2025, the shutdown was officially enacted after the Albanian Cabinet cited concerns over the app’s role in promoting violence and bullying among children.
In June 2022, TikTok introduced the ability to set a maximum uninterrupted screen time allowance, after which the app blocks off the ability to navigate the feed. Insomnia is considered a strong mediator between screen media time and mental health symptoms which implies that engaging in screen time pushes out adequate sleep and leads to decreased mental health. Their short attention spans posed a challenge for TikTok to pivot towards longer content formats.
The app has spawned numerous viral trends, Internet celebrities, and music trends around the world. On 19 July 2023, TikTok Music was expanded for select users in Australia, Mexico and Singapore. However, a few days later, users on Twitter discovered that the software uses code from the open-source OBS Studio. Accounts of users that are of age, have at least 100,000 followers and agree to the terms can activate a “Tip” button on their profile, which allows followers to tip any amount, starting from $1. The app expanded its parental controls feature called “Family Pairing” in September 2020 to provide parents and guardians with educational resources to understand what children on TikTok are exposed to. TikTok announced a “family safety mode” in February 2020 for parents to be able to control their children’s presence on the app.
- It was also the most-downloaded app on Apple’s App Store in 2018 and 2019, surpassing Facebook, YouTube and Instagram.
- Women’s apparel can roughly be divided into petite, straight, and plus sizes, leaving gaps in between.
- However, as reported by The New York Times, these people often do not see themselves necessarily as film critics.
- In August 2020, The Wall Street Journal reported that TikTok tracked Android user data, including MAC addresses and IMEIs, with a tactic in violation of Google’s policies.
- In August 2024, the NCRI released a subsequent report based on user journey data from 24 accounts that they created across TikTok, Instagram, and YouTube.
- A viral TikTok trend known as “devious licks” involves students vandalizing or stealing school property and posting videos of the action on the platform.
- If over 18, the user’s followers can send virtual “gifts” that can be later exchanged for money.
On 21 December 2024, Albanian Prime Minister Edi Rama announced that the Albanian government will shut down TikTok in 2025 for at least a year, following a deadly incident in November 2024 in which a teenager fatally stabbed another teen after a dispute that began on the platform. A Meta spokesperson defended the effort, saying that all platforms, including TikTok, should face equal scrutiny. An investigation in 2025 found that TikTok was profiting from sexual livestreams in Kenya involving minors, with teenagers as young as 15 using the platform to solicit explicit content. The Guardian website removed the letter after displaying it for more than 20 years, and TikTok began issuing takedowns of videos featuring the letter. US lawmakers wanting to ban TikTok accused the platform of pushing pro-Hamas and pro-Palestine content. Several former employees of the company have claimed of poor workplace conditions, including the start of the workweek on Sunday to cooperate with Chinese time zones and excessive workload.
To create a music video with the app, users can choose background music from a wide variety of music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms. In October 2021, following the 2021 Facebook leak and controversies about social media ethics, a bipartisan group of United States lawmakers also pressed TikTok, YouTube, and Snapchat on questions of data privacy and moderation for age-appropriate content. Sponsored content is not as prevalent on the platform as it is on other social media apps, but brands and influencers still can make as much as they would if not more in comparison to other platforms. Furthermore, The Wall Street Journal in 2021 highlighted its superiority over other social media platforms in understanding users’ preferences and emotions. The mobile app allows users to create short videos, which often feature music in the background and can be sped up, slowed down, or edited with a filter. Since its launch, TikTok has become one of the world’s most popular social media platforms, using recommendation algorithms to connect content creators and influencers with new audiences.
The deal was completed by January 22, 2026, with investors including Oracle, Silver Lake, MGX, and others including the personal investment entity for Michael Dell will own more than 80% of the new venture, while ByteDance retained 19.9% ownership. The day before the impending ban, California-based conversational search engine company Perplexity AI submitted a bid for a merger with TikTok US. In January 2025, Chinese officials began preliminary talks about potentially selling TikTok’s US operations to Elon Musk if the app faced an impending ban due to national security concerns. In March 2024, The Wall Street Journal reported that TikTok’s growth in the US had stagnated.
Features
The momentum of digital feminist movements through platforms like TikTok have additionally encouraged many social media agents and marketing campaigns around the world to adopt some degree of feminism as a part of their online image or personal brand. In July 2025, Media Matters reported that Google’s Veo 3 text-to-video model for AI-generated content is being used to generate large numbers of dehumanizing and violent videos with racist and antisemitic tropes which are being shared on TikTok. In October 2019, TikTok removed about two dozen accounts that were responsible for posting ISIL propaganda and execution videos on the app. TikTok pushed back against the NCRI, saying that making “accounts that interact with the app in a prescribed manner” is not the same as the experience of real users and some of the events being compared happened before TikTok existed. In 2019, The Guardian reported that TikTok had censored videos of topics not favored by the Chinese government.
Product features
Wegovy, a drug that has been specifically approved for treating obesity, also became popular on the platform after Elon Musk credited it for helping him lose weight. A 2025 ruhtinas meta-analysis found that use of TikTok was correlated with symptoms of anxiety and depression, with stronger links in females and users under 24 years old. Some users were able to circumvent TikTok filters by writing in code or using unconventional spelling. Daily hours of entertainment screen media (Social Medias) may displace healthy behaviors such as socializing face to face, chores, hobbies, homework, family meals time, exercise, and sufficient sleep. A trend making fun of autism eventually created a huge backlash, even on the platform itself, and the company ended up removing the hashtag altogether. In February 2024, the European Commission launched an investigation into TikTok for potential violations of the Digital Services Act (DSA), involving content aiming at children and advertising transparency.
In a November 2022 update to its European privacy policy, TikTok stated that its global corporate group employees from China and other countries could gain remote access to the user information of accounts from Europe based on “demonstrated need”. In June 2021, TikTok updated its privacy policy to include potential collection of biometric data, including “faceprints and voiceprints”, for special effects and other purposes. The company says that it employs access control and approval process overseen by a US-based team. In 2019, TikTok announced the #EduTok Mentorship program, a live workshop series in the Indian states of Bihar, Andhra Pradesh, Telangana, Rajasthan, Jharkhand and Jammu inspired by the hashtag #EduTok, in which video creators present factually for purposes of education. Some adult content creators have found a way to game TikTok’s recommendation algorithm by posting riddles, attracting a large number of viewers that struggled to solve them. In response, they began substituting words in their captions and videos and using filters to censor explicit images.
User Data Privacy
■ Watch endless amount of videos customized specifically for youA personalized video feed based on what you watch, like, and share. All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of short videos that feel personalized just for you. On TikTok, short-form videos are exciting, spontaneous, and genuine.
As of the first quarter of 2022, there were over 100 million monthly active users in the United States and 23 million in the UK. TikTok’s unique platform organization, of spontaneous peer-peer information sharing, has enabled its utilization for community-engaged, digital knowledge mobilization and exchange between social justice communities. In September 2024, TikTok removed the accounts of Russian state media outlets RT and Sputnik.
In September 2021, the Ireland Data Protection Commission (DPC) launched investigations into TikTok concerning the protection of minors’ data and transfers of personal data to China. The US Attorney for the Eastern District of Virginia reportedly subpoenaed information from ByteDance regarding its surveillance of journalists on TikTok. In December 2022, ByteDance confirmed after internal investigation that the data of two journalists and their close contacts had been accessed by its employees from China and the United States.
